Thanks for the Feedback!

Hey - how are you? It’s been a while.

Remember a couple of weeks ago I asked whether you could help me with some feedback?

Well I was not expecting the response I got — you are generous - thanks!

Seriously I really appreciate you taking the time to help me get a better idea of “where you’re at” with your practice and how I might be able to give you EXACTLY what YOU need rather than a non-tailored solution…I’m not a fan of those.

Keep your eyes peeled to this page tomorrow because I’ve got some exciting news for those who missed out on the ‘main event’.

‘See’ you tomorrow.

James.

Lets Have Dinner Together…

I’ve got something for you that I have NEVER released…EVER.

You may recall I mentioned that Advanced Practice Builder was around 2 years in the making?

…and that along the way I’ve tried my hand at various different ways of delivering effective practice-building info to therapists right?

Well, around this time last year I held a private dinner for therapists - some of whom travelled hundreds of miles to London to join me - to discuss one thing, building their therapy practice.

Well anyway I recorded the entire 3+ hour private dinner event and I want to invite you to eavesdrop on the meal, as if you were there around the table with us.

Here’s the link to download the first 2 parts of this 4 part recording now.

But wait. Before you do that…will you show me you value the information by leaving your comments once you’ve had a chance to listen, digest and IMPLEMENT the information?

Thanks.

Here’s the kink to download part 1:

http://www.box.net/shared/rjng5ecooc

Here’s the link to download part 2:

http://www.box.net/shared/dv47984ws0

Please note that you are licensed to download and LISTEN to this information only…please do not copy or in any way distribute it in any way electronic or mechanical….thanks!

James.

Advanced Practice Builder is Off The Market.

The doors are now closed for this event.

But it ‘aint over! Keep checking back for regular updates, free videos, audio and a whole bunch of other cool stuff to help you explode your profitable-practice…

…oh — and a VERY special announcement coming soon.

Abundant regards.

James.

How to Fuel-Inject Your Flyer!

Here’s some more free contet for you.

But first - the doors to Advanced Practice Builder are open for another 3 days — then that’s it. If you haven’t already checked it out we’ve put together a cool way to pay with instalments..just £97 up front - then 3 monthly payments of £166.67…which I guarantee you’ll more than make back!

www.advancedpracticebuilder.com

OK, here’s the reason I called you here:

Lots of therapists use flyers (we’re talking shoved through letterbox style) to attract prospective clients — do you? (you should…you’re about to find out why)

With the internet there are plenty of ’snazzy’ ways of attracting clients online BUT Flyering — DONE RIGHT — can be a very effective method of ensuring the phone keeps ringing.

Here are a couple of ways to ensure your Flyer packs a more profitable punch.

In direct marketing we use a thing called a ‘Lift Note’. It’s a device used in mailings to lift response rates. Typically it’s a sheet of paper folded in half with a ‘teaser’ on the front and a ‘personal note’ inside.

A flyer is normally just one sheet of paper (typically A4 or A5) - the main 3 reasons for this include cost - cost and cost!

So how can we use the time-tested proven effectiveness of lift-notes on our Flyer??

Enter our good friend the people at 3M and that remarkable invention — the Post-It note.

Here’s a little back-story:

Social scientist Randy Garner found that the little yellow squares pack a very persuasive punch by increasing readership by over 100%!!

Here’s the thing — your post-it note MUST be a personally written note that makes a specific and personal request of the intended reader.

So, how does this factor in with Flyering.

OK. So number 1. you’ve pre-determined a specific geographical locale of - say - 300 households that you’re going to test this idea out on.

2. Your Flyer is focussed on ONE thing (always only one thing on your flyer…the number of times I see the every-problem-solved approach…doesn’t work ok) …lets - for the sakes of argument say it’s good ol’ Weight Loss.

3. You know the PURPOSE of your Flyer. Is it to drive readers online where they can download your “5-proven steps to lose 5 pounds in 5 days with nothing but the power of your mind”? Is it to drive them to a FREE 0800 RECORDED MESSAGE that gives free tips to start feeling thinner and happier today? Is it to drive them to be one of the first 50 to get to the village hall for a FREE talk about how they can use a few simple mental techniques to immediately start shedding the pounds?…    

…Decide what the INTENTION of the piece is…and, as you may have picked up from the examples above — NEVER TRY TO “SELL” SOMEONE ON BOOKING WITH YOU FROM THE FLYER. Use it to give them some cool free information that wil help them, and capture their details whilst you do it (as in the examples above: get name and email to deliver free report / get contact details from attendants of the village hall gig…/ leverage some kind of action from your prospect.

4. You’ve made sure it’s CLEAR WHAT YOU WANT THEM TO DO after reading the Flyer. And you’ve clearly explained HOW to do it. (Flyers must be simple…the number of therapists I see using their Flyer to tell the prospect ALL about them…not good… it’s a mechanism to deliver useful, relevant free content that ’starts the relationship’.)

SO WHAT ABOUT OUR POST-IT NOTE??

Well for 300 Post-It notes you’re probably going to have to spend all of £3. Then the boring bit will be one night, whilst your watching telly start writing a personal message such as “Please read this because I think it will be helpful.” and then put your name.

Now, anybody who understands Social Psychology will realise that there’s alot going on here. Remember the biggest hurdle with Flyers is getting someone to read the damn thing. We’re also using that great Robert Cialdini ‘because’ thing…there’s no real reason given, but it’s much more likely someone will read it because, well, just because…

Also the extra effort and personal touch implied by a hand-written note will certainly increase the need for your reader to reciprocate the effort (hopefully, if you’ve down your job properly, by doing what you’re asking of them).

Remember the humble Post-It can more than double your response rates so try it.

James.

P.S. No time to deliver 300 Flyers?? Quick solution - enrol the local newsagent into including it in their paper deliveries for a split of revenues attributed to the Flyer — OR — write a quick ad for a local shopwindow for anyone who wants to earn £20 for delivering 300 flyers (about 2 hours work) To ensure they’re actually delivered - cut them in on additional profits generated by the Flyer…

…or, ask the cleaner…they always know someone!! (no cleaner, ask at the laundrette)

P.P.S If a strategy like this was suitable for you - this would be just One of many things we would work on with you personally in this programme…yes I’m talking everything from design to execution.

On this programme we will create a Tailor made solution for YOU that gets YOU more clients and as close to an immediate return on investment as humanly possible.

www.advancedpracticebuilder.com

 

Advanced Practice Builder is OPEN!!

OK — the sign-up page is now live, and you can get the complete picture here:

www.advancedpracticebuilder.com

See you in there!

James.

The Complete Picture…

This Monday 14th I’ll be releasing the full story and ALL the details of this programme. I’m really excited because I just KNOW what Andy and I have in store for the few who get in on this is going to make a MASSIVE difference to their practice, their fortunes and really — their LIFE!

We’re still tweaking and finalising the extras that come with this complete Adanced Practice Building “Alumni” Programme, so check back Monday for the complete prospectus.

…oh and by the way! To DEMONSTRATE to you that I respect your time IMMENSELY — I solemly vow to make it worth at least the price of admission, JUST TO READ THE INFORMATION ABOUT THE PROGRAMME!

James.

P.S. For those who think this is some kind of ‘covert’, or ‘hypey’ thing…WRONG. True to my word and like I’ve reiterated before — this is not a ‘big deal’. Andy and I are going to work with a select group and we’re focussed on helping accelerate your success…massively. That’s just what we do. If that means two or three of you — absolutely FINE. If it means 20, then SORRY that’s just too many for what we have in mind.

Like I said right at the beginning: this whole ‘pre-launch’ has been about giving you as much of an experience (albeit a tiny one) of the kind of results-driven change we’re going to be focussing on in this programme, as possible, without you having to fork out a penny for it.

Unlike a lot of individuals who go on and on about learning this ‘elusive technique’ or that ’secret strategy’ without actually giving you ANYTHING — I wanted to give you something of value just for showing up — and hopefully give you a real taste of the way I work.

So. Nothing covert here. Just looking to ensure that only the right kind of person applies for this so that Andy and I can get on with working with you personally.

Hope that clear that up… (!)  

Advanced Practice Builder Dates Released

OK. We’re opening the doors for this on Monday 14th (this is definitely not for everyone and it would be wrong of us to accept just everyone who wants in for reasons we’ll explain).

Let me give you the “when” and “where” first.

WHEN: 9th, 10th & 11th May 2008. That’s a Friday, Saturday & Sunday.

WHERE: CHICHESTER, EAST SUSSEX

You are going to want to make sure you keep checking back here over the next week…I’m going to have some great content and competitions for you AND I’ll be letting you know what this programme is all about.

I’ll speak to you tomorrow!

Abundant regards,

James.

Website Wipeout is LIVE!

Sit up and get ready to take plenty of notes!

I challenge you to IMPLEMENT what you learn….cool info in and of itself is worthless - GET DOING something with any takeaways from the video and leave your comments.

Here go’s…buckle up and grab a pinch of salt…

 

Website wipe-out!

Hi, it’s James.

I realise me and Andy told you about this a couple of weeks ago and we haven’t even explained to you what any of this is about…how frustrating!!

Well, starting next week we’re going to start giving you the SPECIFIC information about this little event we’re putting on.

BUT In the meantime I was wracking my brains trying to come up with something VERY useful that would make a MAJOR difference to your practice…

…and I think I’ve got it.

Is your website bringing your practice the business it could be?  How would you like me to give your website a mini-marketing-makeover worth HUNDREDS? Sound appealing in principle? 

Well here’s what I’m going to do as a special one-off for the first few individuals who respond (I’m afraid this will be first-come first served):

I’m calling it a “Website Wipe-Out” and here’s how it works:

I’m going to give your site a rapid critical evaluation as well as throwing some SOLID - ACTION STEPS that can make your practice more profitable into the bargain.

Now here’s the IMPORTANT BIT…I don’t quite know how to put this, so I’ll just say it…

…you have to have quite a thick skin and be willing to share your site and the critique I give it, to the rest of the readers here ok?

Me and Andy were talking about this a couple of weeks ago - this weird resistance I get sometimes when I’m giving people advice about what to change with their current business materials - there’s this thing people do where they appear like they appreciate what you’re telling ‘em…but then what they start actually doing is justifying themselves - coming up with all sorts of reasons why they did what they did - with their website for example.

So, listen - you have to be someone who doesnt take my advice as a personal attack on their decision making….IT’S NOT…I wouldn’t be doing any of this if I didn’t want you to MAKE MORE MONEY. I also wouldn’t be doing this if I didn’t have a proven track record of improving my clients professional fortunes.

OK. So listen up this is what you need to DO.

See the “comments” link at the bottom of this post? I want you to click on that as quickly as you can and let me know your website address and any details you think will help me help you…

I will record the Website Wipe-out session as a video that you’ll be able to watch back on Monday ok? So get going - press the ‘comments’ button now and submit your site for the “Website Wipe-out”.

James.

How to look for people looking for you…

Hi, it’s James Lavers again. Here’s another short video that shows how you can use public domain ‘watering holes’ to find people coming together for a common interest, problem or challenge that relates with your specialist therapeutic area. Enjoy!

Abundant regards.